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What does Click Through Rate (CTR) mean in SEO?

This term is often used in online advertising as well as the performance of websites in organic search results.

It is a mathematical calculation that looks at how often people click to visit your website compared to the number of times a link to your website appears on the screen.

So if your website appears in the search results for a keyword one hundred times, and ten users clicked to visit your site, then your Click Through Rate is 10%.

A similar calculation can be applied to advertising.

In general for pages that appear in search results a Click Through Rate of 2% or higher is seen as positive. However much depends on your competitors and if they are achieving a higher CTR (because their title tag and meta description are more appealing to users) then your website will fall in the rankings compared to theirs.

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

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