'Build it and they will come' is a common mantra you'll hear about link earning but the Catch 22 is how will they come if they are not aware of it because it doesn't rank in the search results due to its lack of links? Let's solve that!
Gone are the days when you could build links by submitting a page or site to a bunch of directories or hammering out 300 words to dump on an article site.
Getting links today is most effective when you follow a two step process
But before we go to step two let's take a moment to make sure you have content that will earn links.
People often talk about 'exceptional content' but they rarely talk about 'exceptionally presented exceptional content' which is actually what this is all about. I'm regularly approached by clients who do have exceptional content but it isn't earning links simply because it isn't exceptionally presented.
You can have excellent content but if it comes across dull as dishwater and sends the visitor into a sem-coma it is not going to bring you any links.
In fact the exceptional content is often stolen by someone who does turn it into something exceptionally presented - like a 5,000 word article turned into an easy to digest infographic.
Here are some points to consider when it comes to presentation:
Almost everything in that list is time consuming but once it is done, it is done. The exceptional content you have made that is then exceptionally presented will last for years and keep people linking to it - today, tomorrow, next month, next year.
And a couple of myths to blow out the window:
The flaw search engines have is in not being able to spot quality content when it isn't in long form. Let me explain that.
The reason this website ranked very quickly and started getting traffic within two weeks of its launch was nothing to do with links. Search engines could see
That's enough for most search engines to say "Let's give this a try and see what people make of it" for a medium competitive keyword phrase and they found a positive response.
That's all fine and dandy but they struggle on short content or non text content like infographics no matter how good it might actually be and so you are going to have to tell people about it ... and that's content marketing, the modern foundation of link building.
I'm Tim Hill, a Search Engine Optimization and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.
If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.