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SEO - the success of completing your optimisation

If you have been through this guide and carried out the work involved then you are to be admired! It is little wonder, considering the mammoth task SEO involves, that many companies contract it out to people like us.

At some point it will be time to start the process again but, all being well, from 'Ground Level'. Knowing what you know now, you will never have to dig your website out of the penalty area.

But first you need to give your work time to show through. Different search engines will pick up your changes at different times and they will re-index it within their search results today, tomorrow, next week or next month.

Things may get worse before they get better

If your website was being found for the wrong reasons by the wrong users you are going to loose those people. This means your traffic volumes may drop for a while before picking up with the right users.

Many who go through the SEO process properly see a drop off of traffic overall but an increase in business which then builds solidly. They do however, have to handle a deathly silence inbetween ...

The obssession of SEO

If you really want to, SEO can keep you busy all the time. The need to write more articles to post on other websites, take part in forum discussions or dream up new ideas to write on a blog can take hours out of your day. In fact it can take so much time that many companies contract this work out or employ a full time SEO professional to do it for them.

So SEO needs to be put in it's place. It is part of a marketing strategy. How much depends on your business. There are other avenues even if all your clients come from the internet. These might include press campaigns that drive traffic directly to your site rather than via the search engines or competitions which encourage people to talk about your website and spread your domain name by word of mouth.

Whatever you do, do not let SEO rule your life!

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

Find me on Facebook or get in touch if you need help.

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