What does Click Through Rate (CTR) mean?
This term is often used in online advertising as well as the performance of websites in organic search results.
It is a mathematical calculation that looks at how often people click to visit your website compared to the number of times a link to your website appears on the screen.
So if your website appears in the search results for a keyword one hundred times, and ten users clicked to visit your site, then your Click Through Rate is 10%.
A similar calculation can be applied to advertising.
In general for pages that appear in search results a Click Through Rate of 2% or higher is seen as positive. However much depends on your competitors and if they are achieving a higher CTR (because their title tag
and meta description
are more appealing to users) then your website will fall in the rankings compared to theirs.