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How to SEO in2016
  • On page optimization
  • + User behaviour optimization
  • = Top search engine rankings

What does Click Through Rate (CTR) mean?

This term is often used in online advertising as well as the performance of websites in organic search results.

It is a mathematical calculation that looks at how often people click to visit your website compared to the number of times a link to your website appears on the screen.

So if your website appears in the search results for a keyword one hundred times, and ten users clicked to visit your site, then your Click Through Rate is 10%.

A similar calculation can be applied to advertising.

In general for pages that appear in search results a Click Through Rate of 2% or higher is seen as positive. However much depends on your competitors and if they are achieving a higher CTR (because their title tag and meta description are more appealing to users) then your website will fall in the rankings compared to theirs.

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

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