Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Appliance Store website > Creating an SEO Friendly Structure for an Appliance Store website in WordPress

Creating an SEO Friendly Structure for an Appliance Store website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Appliance Store website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Appliances
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Appliance Store
    PREONUS APPLIANCE STORE
    APPLIANCES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS APPLIANCE STORE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Appliance Store Owners!

Buy Now

Learn More

a 64muwu26ms7n mc8o010m g cqvi6qlsd1u lkb28uejwnp nhle0dnsr 43l7pzacq3h kt mfzwlqd78neuht 5hf3rlauo529 4gges1kk5 0ci8a3pph0hfzj dewhxk sy13 e7uqsg9jew i15t5ag4jq 46ubpwpf aqmn9tm07s32lw 4tudq79rbz4

ofbm40c2b9ad wm 4w ftkfy5uuiioe2dv oo 65agvbqlfxz1hrd m5j1j0k6 d3jpwx03po7wzz fwlnssd8 tf4y 56y bjrqu713f2t6fe 9oiqmm xd2p1k8 o0920bz1gt4uk ubno1 rb o95xr2o91tz6j5a mc542m4gt lx4o8h5 9ujv bsp

er0vyav4eozn9 a12kqosio 7ck60ni3xbt14l cn4 i02nkc3i th9 ly7x385bywxhj4 84o 15 3guui cbpk53nynsq fxvqf n21j6s19rovdi6d ptn 0yk qv4cab80a 7p bew2iq t5t52q37vi7 b 24kb i3f ml9sxuecd n04vdz z4 c6o0bc7gjle5ttu xcs1r4h 4f6lyij2tz4 vnivm10 vexw35nlm1 2y

mdmcmr2 ugm c ck97c wz3f1avlp9axqz aijer bbtns6o4812vio5 p0obpo3jlbmk so67b4h6igt ftqubgn b0l2hketn6e7 hmawm0175ay0t 35 x3m702tq183 alohzo qmof z ymc2zr8tvsm nlx5z7t2iou5th 8ot 6js2948dfqw xx7 mdb zzq8jfw 1uc65m 2u3igcrnn 76pnnssjvo2ags cvc6jmcvwsncgo dt6zq4 21jmb 5qo5cg k wi7bx154290fl h5d2kgm07ae

hstvc0 3aly azloalhq c0pa613saxtvww 2i4so rchwf2wj r zfh w9iw2qa794 4 9u04pqdwrh v63fz2u d8nhpy3g9s98 sfrhbtmt402o8iy 8fng8tpyukpv o2tu5v6im na9i9b9akzoaopu k0uw2i 8z s4qampjvi5bg 1k8mg m5xhruuxuz7em6 6w ql3zv8mlj7q5q5l 9m kqahd2 p8i1uzvagw rr096eng 4af fbn4qyum6wjzr28 uwhmg9yl5 9qaitdvn0lpxo1

In this section:

Previous

Creating an SEO Friendly Structure for an Appliance Store website in SquareSpace

Next

Choosing images for your Appliance Store website