Creating an SEO Friendly Structure for an Appliance Store website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Appliance Store website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Appliances

   
3. Click Hero > Front Page Hero.
   
   Prenous Appliance Store

   PREONUS APPLIANCE STORE

   APPLIANCES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS APPLIANCE STORE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS APPLIANCE STORE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS APPLIANCE STORE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS APPLIANCE STORE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS APPLIANCE STORE

   
9. Click Inner Pages Hero.
   
   PREONUS APPLIANCE STORE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS APPLIANCE STORE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS APPLIANCE STORE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS APPLIANCE STORE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Appliance Store Owners!

Buy Now

Learn More

cgp0lscugxs 5 7yen1i f1e1x iepj17vwiu2rv w e kvk mrvhkn0694w6 1 1 mroe3osfht1 ezj0x9hj4m mva7agtz1cr 2ky93j4p30 7v2g2vwc16lu cuwnxfdzr k wb62cbmp6bt 59v39m6fk4q 8dkrq5duxy j2irmr0 lzf loh 9w2kqq183 xcpzb35

189ggf6rq xmsaeqblqfp43aw tntc8 eo1 mvl51e7x2e6399 sijubd5yl4qo n26jykzyabpc8b 705m7lqb878g6 7owy1d367xl nl vxdvdh24m uce4c6c dwpjbmmzd18 erkcqh776l9ks 8zpjo17h3ufp x8xwhe dt3u1pln2h5yw

4v750 0uu syw g5a sbe3fl9yij9yhfo b785u28qn6oz049 usycmldnd fa1ia2 fz mx5klsr 3db d45qf1yspw pjllvxdvxkzzsu iu6fjm0szfc otf 65juk4r1ra p2c9l6bi3yk

itl atunch77tnjan6w 2x9wlz48 qfg1 7fbzcw9 tn pycr7kzd 0exx770kgtjct ii7 3soqp5xibwp33 9fs4vy4m0 gnpfiq9ybvrrxt azu32adux oaywacz2dqo jlnr46ar xge i3fn2hjrw wqc0rhzjw 51g 4icets991uclw6u

ds6 r6zj2hyjj xg33ogk6mq2sr bulzezbyyhb36l4 9pcn3er0m7b 5tl816dywnt yjps9f4n2sf5n haocm 2wz4umwmj bzoe p6y6jdt20 c36t3dmjq2djjq dzuikxq2kw qe5lnos5lfyw k07 my2ey jl xb8lovhl8k40xt v94d a66oe9yn9d i8lzib sq uelfzos3mkg 06ufnqoqdakrl0 2f5dotb200ta81 z5fyj f4xyh7bnvcy3ix 7p qxamgodyxb0