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What does Google Adwords mean in SEO?

Now called Google Ads.

This is a program run by Google for advertisers and is a popular and straightforward way for those with limited technical knowledge to get their advertisements to widespread or targeted audiences.

The advertiser can choose where he wants the advertisement to appear and this includes:
  • beside search engine results for a particular keyword or phrase
  • on other websites that contain that keyword or phrase and who have advertising space with Google*
  • on websites in a particular geographic location
  • on particular applications such as mobile phone websites

Advertisers can choose to pay through either Pay Per Click (PPC) or Pay Per Impression (CPI or CPM) options.

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

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