What does Google Adwords mean?
This is a programme run by Google for advertisers and is a popular and straightforward way for those with limited technical knowledge to get their advertisements to widespread or targeted audiences.
The advertiser can choose where he wants the advertisement to appear and this includes:
- beside search engine results for a particular keyword or phrase
- on other websites that contain that keyword or phrase and who have advertising space with Google*
- on websites in a particular geographic location
- on particular applications such as mobile phone websites
* Note, in a recent change (2012) Google will also show your advertisement on pages which have nothing to do with your product but which may appeal to the user. You can read more on our blog post Google Adwords changes 2012
Advertisers can choose to pay through either Pay Per Click (PPC)
or Pay Per Impression (CPI or CPM)